Gendron Marie-Line

Marie-Line Gendron

Digital Mktg & Social Media Mgr.

Name:Marie-Line Gendron
Date of birth:October 14
Address:Montreal, Qc
Phone:514 298-9163
With a Master in E-Commerce and a COOP Bachelor in Business Marketing from Sherbrooke University, no questions asked that I am passionate about Web Marketing and Social Media! What distinguishes me? I AM DATA DRIVEN & WALK THE EXTRA MILE. Impressions, Clicks, CPM, CPC, CTR, Conversions, CPA - ok fine but.. What is the real ROI?

My 5 years experience, acquired in the Food and Pharmaceutical industries, taught me that keeping the end user at the heart of every strategy will always guide you in the right direction.

Outside of work, I am also a PASSIONNATE FOODIE, always looking for new tastes, new places & new recipes. World traveler, I visited more than 15 countries so far (and yet so many others to come!)

My Leitmotiv: Outside of your comfort zone is where the magic happens! :)

Scroll down for more!


2012 - present

Abbott Nutrition Canada

Digital Marketing & Social Media Manager
– Digital & Social Strategy – PediaSure, Glucerna, Ensure and Similac
– Internal Social Media Committee Creation
– E-newsletters Optimization
– Management of SEO/SEM Efforts –,, and
– Digital Tools Development for Product Managers  (Web dashboards, Caneva to produce SEO friendly content, etc.)
– Collaboration with various internal ressources + external agencies

2010 - 2011

McCain Foods Limited

Assistant Brand Manager - Wong Wing
– Market analysis, consumption analysis and competition trends’ analysis
– Products and sales management
– Active participation in annual marketing plan development
– Innovation projects’ management (with R&D)

2008 - 2010

Van Houtte (GMCR)

Jr. Brand Manager

– Brand management for Brûlerie St.Denis, Brûlerie Mont-Royal and Orient Express
– Participation in the annual marketing plan development
– Launch and positioning of various new products for the brands
– Innovation committee member
– Complete rebranding of the Café Brûlerie St.Denis branding in-store (packaging, advertising, in-store displays, etc.) resulting in + 206% in net sales for the post-launch year

<br>Promoted after 16 months.</br>


Contact info
AddressMontreal, Qc
Phone514 298-9163

Let's keep in touch